Whole Foods

Our organic whole foods collection: superfoods, plant proteins and pantry staples in their most natural form, freshly sourced and imported, and mostly Soil Association certified organic. Browse by category below — cacao and coconut, fruit and hemp, protein and greens, nuts and seeds, or super mushrooms — to find exactly what you're after.

What "whole foods" means here

A whole food is one that's minimally processed — the ingredient itself, not an extract or isolate. Our whole foods range covers plant proteins, superfood powders, seeds, salts and mushroom blends, sourced as close to their natural state as possible. Most of the range is Soil Association certified organic; where a product isn't (some imported single-origin ingredients aren't certifiable at source), we say so on the product page rather than implying otherwise.

How we source and handle them

We import raw ingredients from their native growing regions — Cacao, acai, baobab, moringa — and pack them in-house at our SALSA-accredited facility in Leicestershire. Where packaging allows, we use plastic-free options: paper pouches, kraft packaging, or reusable tins, all recyclable at kerbside or easily compostable.

Whole foods, honestly

"Superfood" is a marketing term, not a regulated one, and we're careful not to overuse it. We don't make medicinal claims about any product in this range — where a nutrient claim is permitted and verified, we state it plainly; where it isn't, we stick to describing what the ingredient is and how people use it. If you're choosing a whole food for a specific health reason, a qualified nutritional therapist or your GP can advise on what's right for you.

Frequently asked questions

What's the difference between a whole food and a supplement?

A whole food is the ingredient in a close-to-natural form — a powder, seed or dried fruit. A supplement is typically a concentrated or isolated dose, often in capsule form. Many of our whole foods are also available as capsules if you'd prefer a measured daily amount.

Are all your whole foods organic?

Most are Soil Association certified organic. A small number of imported ingredients aren't certifiable at source — we state this clearly on the individual product page rather than leaving it ambiguous.

Where are your whole foods sourced and packed?

Ingredients are imported from their native growing regions and packed in-house at our SALSA-accredited facility in Leicestershire.

Do you make health claims about these products?

No — we don't make medicinal claims about any whole food in this range. We describe what an ingredient is and how it's traditionally used, and we're upfront when a claim isn't something we can back up.