About Us

The Natural Health Market is a Soil Association-certified, family-run organic brand that has been making herbal teas, supplements and whole foods in Leicestershire since 2011.

Ian and Aon here — founders of The Natural Health Market. We run it as a family business from Leicestershire, where we make most of our products in-house. This is how it started.

Where It Began

We spent over twenty years living and travelling across South East Asia, Bali and Europe. It was a long time away, and it changed how we think about a lot of things — food, health, everyday habits. We became genuinely curious about how people in different parts of the world approached their daily wellbeing: the Ayurvedic kitchen traditions of South India, the herbal brewing practices we encountered in Bali and across East Asia, the plant-based customs embedded in everyday European life.

We came back wanting to share what we had learned. In 2011 we started a blog to do exactly that. It found an audience quickly — but what people kept asking for wasn't another post. They wanted the actual products, in one place, from a source they could trust.

So we set up The Natural Health Market—same idea; just something more useful.

What We Make

Most of our range is made in-house here at Unit 10, Winterbeck Industrial Estate, Bottesford in Leicestershire. We hand-blend our herbal teas, fill our own capsules, and produce our teabags on site. The teabags are made from unbleached, non-GMO filter paper and are suitable for home composting — they break down in roughly 8–12 weeks, depending on conditions.

We're certified organic by the Soil Association under licence DA25511. That means the products in our organic range are grown, processed and handled to independently verified standards. We can only call a product organic if it genuinely qualifies under that certification. Our latest certifications are available here.

For what we don't make ourselves, we source from smallholder farmers and producers we've chosen carefully over the years. Many of them prefer not to deal with large national retailers. That suits us fine.

Packaging

Our supplements come in either a reusable aluminium tin or a recyclable paper refill pouch. Teabags are packaged in recyclable paper pouches. Loose teas and whole foods come in pouches that can be dropped off at supermarket soft-plastic collection points for recycling.

Our Philosophy

The line we've always come back to is: live well, ethically, and to the full. It's not a slogan — it's what got us started and still guides what we stock, how we source it, and how we talk about it.

We don't overstate what our products do. We're not making medicines. What we make are honest, well-sourced organic, natural and herbal products that we use at home ourselves, every day. We think that's worth something.

Browse The Range

If you'd like to see what we make, the best place to start is the shop. And if you have a question about a product, get in touch — we answer everything personally.

Browse the full range.

Ian and Aon